Nike football

Manchester United vs. Juventus clash

An early, if not the second fledgling Creature assignment to promote an international exhibition match between two dominant teams that were important Nike clubs. The campaign included branded “phone booths” with a menu of random facts that supported each team’s claim to be the world’s finest club. Teaching an unexposed audience while catering to long-time fans.

 
 
 
 
 

The word’s greatest Manchester United Fan.

 

While setting up the pre-recorded messages for the phone booths, that ranged from simple club facts to recipes for shepherd’s pie read by a soccer announcer, I randomly found Jack Keane, an Irish guy who claimed to be the world’s greatest Man Utd. fan. I recorded him for one of the options in the Man Utd. phone booth. What happed was magic. He answered my question, answering in his words what it meant to be a supporter with this single recording. There was no rehearsal and there were no edits. He just naturally rattled off the great accomplishments in club history and jumped into the play by play for the big moments. It’s worth a listen when you understand the context. But would have been impressive for a pro let alone just a guy who loves soccer.

 
 
 
 

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