A brand creation - Always Forward

Whisky tends to be pretty serious stuff. It’s old. It’s dusty, it’s solemn and often introspective. And more often than not is looking backwards. We’re not a brand that comes with old time serious whisky baggage. We were born looking forward. Our whisky is flavor forward. And also fun forward with Giant Peaches, Shiny Apples and the Spices of Life. Our products are unique personalities within the brand. It’s not normal but this is our world. The Forthwest.

This was a total brand creation project with design by Steve Sandstrom and the team at Sandstrom Partners.