A brand refresh for Connect Homes, a modular factory -built home manufacturer based in LA. The brand narrative was created from an insight that modern home aficionados often have to park their dreams of building a modern home to “someday” because of the costs and complexities of construction. Connect Homes is democratizing the dream of modern living making more accessible than ever.
Campaign creative.
A brand refresh for Connect Homes, a modular, factory-built home manufacturer based in LA. The new brand narrative, Someday is Now, came from the insight that many modern home aficionados dream about building a modern home but a host of realities mean they park those dreams in an unknown, or unrealized future. Connect Homes can democratize the ability to build a modern home. Partnering with Cue Design, the rebrand led to a successful campaign and revitalized their communications.
